11 effective ways to promote content
When you create any type of content the next thing you need to do after publishing it. Wherever you publish it, is to promote it. Content should be promoted just like any other product you’re proud to deliver to your audience. Thankfully today there are numerous ways to promote content online. Remember you should be spending 80% of your time promoting and 20% creating content.
Facebook ads to promote content
When you publish a snippet of your newest content on Facebook you can boost the post to get more eyes on it. However, the best way to do it is to make it into an advertisement (via the Ads Manager). Instead of just boosting the post, which is not as effective.
Promote content by social media sharing
Make sure you add all the social sharing options you can on your posts and articles. Use a plugin like Better Tweet to Click for example which helps you create call outs for your stats that anyone visiting can tweet out. Don’t just add it to your site, go and use the share buttons yourself too.
Ask for shares
When you promote content ask your audience to also share. You can say ‘share this’ or you can tell them why you want them to share it. You can also point out the easy ways to share the information with their audience. Statistically people are much more likely to do something if you ask them to.
Promote content via email
Don’t forget when you publish new content to always create a short email to send to the appropriate segments of your email lists. You can schedule it right in. Or you can make it into a broadcast post depending on the evergreen quality of the content you’re sharing.
Understand SEO to better promote content
It’s amazing how good search engine optimisation can help promote content too. If you pay attention to headlines, headers, and subheaders along with the words you use within the material that’s published online it willl make it a lot easier for search engines to find your content to share with your target audience.
A really great way to get the word out about your content is to join others. Find people who offer complementary products and services to yours to the same or a very similar audience. You can work together sharing each other’s content using an affiliate link for example.
Break it up
Every article should provide 5 to 10 snippets that you can use for other types of content to share. They can be blurbs pointing out a stat or point within the content, or they can be short videos that you create from the content too. That will get a lot of people’s attention.
Call out your sources
Experts love being mentioned online. So if you have used any in your content as sources not only should you call them out on social media tagging them (and thus getting their attention and their audience’s attention). You might want to also email them personally to let them know about the work.
Remember, every bit of content you create can be repurposed, redesigned, and updated to make it new, fresh, and different. The more you do this, while also sharing, the more who will see it.
When you create new content, look at your best performing older content. When you find something relevant, add a link to the new content under the older content so that these readers will see it.
Syndicate your content
Another great way to promote your content is to use one of the syndication companies like Outbrain.com. Where you can pay per click in exchange for them pushing your content out to other outlets.
Any way that you can push your content out to more people to see, like, and share it the better results you’ll get from your content. Don’t just publish it and forget it. Publish it, repurpose it, and promote it. You can even use services and plugins to help you do some of this such as Meet Edgar and Social Oomph (affiliate link).
How do you promote content? Which method works best for you to promote content?
Disclosure: This post contains as affiliate link which means if you purchase through the link I get a small % at no cost to you.